How do you get your courier company’s brand “out there?” I know, I dislike that term, too, but when I write it, you know what I mean, right?
Branding is an important part of any business. It’s key to make certain your company’s motto, and it’s perceived and physical image is in the public’s eye. And while some businesses only have a storefront, a few social media accounts and a website to promote, you have vehicles, or bikes, and employees in uniforms that flit about the city.
But even though you technically have a leg up in the branding department, it doesn’t hurt to brush up on your branding techniques every so often.
I recently came across the article, “6 Ways to Make People Love Your Brand,” on Mashable, by The Daily Muse, that tackles how you can get more people to fall in love with your brand.
Here are a few of the breakout suggestions:
- Customer service is key: According to the article, 73 percent of consumers “love a brand” because of a positive experience with that brand’s customer service.
- A clean image is best: Make certain your employees look and act professional when delivering. Keeping your vehicles clean is important, too. Also: Make sure your website is up to date, and that your office is kept orderly. “More than 90 percent of buying decisions are influenced by visual factors,” the article reports.
- Keep in touch with your clients: Be active on social media and keep a company blog that’s industry specific: “60 percent of consumers feel more positive about a company after reading custom content on their website.”
- Create a “cool” factor: People buy things for emotional reasons. You will gain customers if you make people fall in love with your company. People need to view your company as a “friend” – something they can always count on.
- The more positive experiences you create for a customer, the more that customer will return to your business.
- Ask customers for feedback and listen to everything – everything – they have to say.
Source: Mashable, http://mashable.com/2014/02/17/6-ways-people-love-brand/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_medium=feed&utm_source=rss&utm_reader=feedly
Image source: Steve Snodgrass, http://www.flickr.com/photos/stevensnodgrass/5845116511/sizes/m/in/photostream/